For years, landscape professionals wished there was a way to tell the world that they were the experts, the best in their region, without sounding arrogant or sales-y. Today there is a way to do that: great content.
In many cases your website is the first contact a prospect will have with your company. What you say and how you say it can have a tremendous impact on how you’re perceived. Rich content can get help you drive search engine traffic – Google loves great content – and it can then keep potential customers on your site, and give them the confidence to contact you.
Creating content for landscape companies
Have you ever read an article about a lawn and garden topic and thought “wow, that writer has no clue what she’s talking about”? That’s because many writers do just enough research to write a vague piece that sounds like it might be mostly right. That’s not what we do.
Green Pro Marketing’s content team is headed up by Dave Marciniak, a landscape designer with over two decades of landscape industry experience. The pages and posts we create for your website will be accurate and specific to your local area, setting you apart from your competitors as the smartest lawn and landscape pro in town.
Where can we use content to grow your lawn or landscape business?
If your website looks like all your competitors’ websites, how will you stand out? Every website offers opportunities to create a powerful marketing message. We’ll interview you to create a compelling about page. We’ll learn about what you do to create richly detailed services pages. Do you have a portfolio? We’ll create pages for all your best photos that will give search engines something to find, and tell compelling stories that will make clients want to call you.
Don’t have a blog? We can fix that. Search engines love blogs, and so do potential customers. A well-written blog post on boxwood blight, paver reviews, or any number of topics will be found and shared by the very folks you want to sell to.
E-books and white papers
Building an email list gives you a list of people to whom you can market pretty affordably. How do you get those names and emails? With a lead magnet, like an e-book on the top 10 flowering plants for your area or a white paper on what to look for when hiring a lawn and landscape contractor. We’ll write it, source images, and create a call to action to get prospects to sign up.
Once you have that email list you’d better do something with it! We’ll determine how frequently you should reach out to your customers, and then craft each email newsletter for you.
Ready to learn more about how Green Pro Marketing can help you grow your green industry business? Contact us today to get started!