Selecting the right web development agency for your landscaping or lawn care company is not easy. We want to change that.
We have clients that have been through three and four other “web guys” before ending up with Green Pro Marketing. If you’re looking for a web marketing agency that understands* your business, Green Pro Marketing might not be your first call, but we’ll do our best to be your last.
*Proof? We know how to change the blades on an Exmark 72 and how to design a dry-stacked fieldstone retaining wall. We also know how to get your lawn and landscape website on the first page of Google. Take that, faceless internet design company that claim to be experts in lawn service web sites AND tanning salons! 😉
Our Web Design Process
Talk, Research, Plan
Talk: This is where you tell us your hopes, dreams, and aspirations for your web marketing. We discuss your marketing budget, how best to allocate it, and what your time frame is. You tell us about your lawn and landscape service area, who your competition is, and what your current marketing consists of.
We also love to hear what some of your favorite web sites to visit are. What do you find engaging? What features have you seen that you think would be a nice addition? Maybe something just looks pretty cool.
Research: We take everything we’ve learned from you and do our own, in-depth research of your target market and online competitors. Quite often, the competitors you actually encounter in the field are different than those that we find online. We formulate a plan to get ahead of all of them.
Plan: We’ll create a road map of both short and long-term goals. From 1 month, to 3, to 12, our goal is to have everyone on the same page and help kick off your web marketing project with great communication and a clear idea of time, effort, and costs.
Web Design & Build
Web Design: This is where the rubber meets the road. We take everything we’ve learned from you, plus our experiences in the lawn service and landscape marketing world, and create your site’s look and feel. We’ll incorporate your current logo and branding. If you need an assist on an all new logo, we’re more than happy to help with that, too. If you’re going with a semi-custom, tailored theme, we’ll work on getting your logo and colors to seamlessly integrate into the chosen theme (surprisingly harder than it sounds!).
Are you using Real Green Systems or Service Autopilot? No problem at all. We can integrate your customer account gateways and, if you use Service Autopilot, we can configure your site’s various contact, estimate request, or customer service/callback ticket forms to flow directly into your Service Autopilot dashboard.
Build: Once we get sign off from you, we’ll build out the complete site. Whether you’ve chosen one of our tailored themes, or are going completely custom, the process is similar. We start by creating clean, fast, SEO-friendly code. We create complimentary graphics, edit and add your photos, and incorporate marketing call outs and lead generation and contact forms.
Push Button, Refresh Browser
Push the Launch Button: We have a giant, red button that reads, “LAUNCH“. It requires Dave and Tony to each use their own key to jointly unlock the security cover. They make one last check to verify all systems are a go, they turn their keys, flip open the lid, make a ceremonial toast, and press LAUNCH. How cool is that?
Actually, we just move the site from our development environment to the “live” web server. It’s far less sexy than the big red button thing. We simply “turn on” your site.
But seriously, how cool would that launch button thing be? If you know a guy…
Refresh the Browser: This is always the fun, scary, exhilarating part. We tell you to refresh your browser. You tell us how great the site looks and we’ll get ready to move on to the next phase of your web marketing plan. What’s that phase? Simply put, we need to let the search engines know you’re alive.